Keeping the tradition alive, 2024 marks my 5th anniversary of selecting a word to set the tone of my year. But…before we dive into this year’s word, let me recap what last year’s word of the year was! My 2023 word of the year was GROW. The seeds were planted and the results are in!

In true Florida fashion, the license plates have begun to change colors, which can only mean one thing: “season,” so often marked by the arrival of fall, is upon us! All joking aside, read on for three fall favorites we highly recommend adding to your October calendar of events!

Whether a home lingers unsold, requires repairs before listing, or demands a swift sale, the need for renovation is one that many homeowners have but can’t always afford. Donna Paul, an experienced Broker Associate at True Floridian Realty, crafted a solution to these challenges: The Reno-To-Sell Program.

Since 2018, Adrianne Kurman and her team of associates have been taking care of the fur-baby-lovin business. In this piece, Adrianne Kurman shares the symbolism behind The FurBaby Group at True Floridian Realty’s refreshed look.

For more than a decade, this True Floridian has been moving South Florida real estate—and life—forward. Meet Noelle K. McIntyre, a third-generation South Floridian, mompreneur and philanthropist, and discover what’s behind her brand’s new campaign, “True Floridian Realty … and Real Life.”

It's National Small Business Week, and we'll shout it! The 50+-year-old celebration recognizes the contributions entrepreneurs and small business owners make to their communities and beyond. Learn more and check out our top 3 fan-fav small businesses!

Yarbrough got his first taste of real estate when he turned 19. What began with subletting soon became a real estate-focused side hustle, and then much more. Learn more about The Commercial Group’s senior associate.

For four years, our Founder Noelle McIntyre has selected a word of the year. In 2023, the small but mighty word packs a real punch. Read on to discover what 4-letter word takes the top spot—and why.

Although this month’s affirmative vote on a $200 million affordable housing option will increase taxes over the next 20 years, the benefits for working-class families are significant. Read on to discover more “wins.”

In this market, our team’s reporting that the No. 1 question we’re hearing is “Should I sell my house now?” And guess what? It’s still a seller’s market! Read on to discover three tell-tale facts to keep in mind when timing the market for your potential sale.

It’s the first days of Fall, y’all! Check out the True Floridian Realty team’s suggestions for making the most of the final three months of the year. (Including one way to fulfill 101 days of giving!)

It’s no secret: mortgage rates are volatile—and likely to remain this way for a while. Discover how Ryan Keough, founder of The Heroes Group, believes buyers & sellers should act on the current “low” rate.

Have you met Adrianne Kurman, founder of The FurBaby Group at True Floridian Realty? This big-hearted lover of all things animal & real estate shares how she founded her business to improve the lives of humans and their fur children—all while giving back to the community.

Last month we met Ryan Keough, the founder of The Heroes Group at True Floridian Realty. This month we are asking him to answer all our real estate market questions. Bonus: The South Florida agent-turned-broker also provides advice for first-time homebuyers.

Discover how Ryan Keough went from interior design student to vice president of South Florida’s leading boutique real estate team.

True Floridian Realty helped the Branigan family find its home in 2013. After watching the family grow with the addition of two beautiful daughters, we’re proud to support them again. This time, to fight juvenile diabetes. Here’s their story, from Gina Branigan’s perspective.

As listing prices skyrocket and inventory plummets, renters also face record-breaking hikes. The FurBaby Group’s Adrianne Kurman joins CBS12’s Lena Salzbank to explain what’s happening in Palm Beach County real estate.

Scents of lemon, lavender, lime or pine. Towers of tidy towels. Closets of color-coordinated clothing. These are the visions from which instagram adulting are made. But how realistic are they? And, how much of a difference do they make when selling a home, anyway? Turns out, A LOT.

What place should work have in our lives? The pandemic highlighted this question in 2020, and people are still asking it today as they live through the “Great Resignation” and the “Great Reshuffle.” Founder Noelle K. McIntyre shares her approach for finding satisfaction in work and life and shares advice for workers seeking something more.

2021 is old news, but its lessons are not. We asked Founder Noelle K. McIntyre to reflect on the last year of real estate and to imagine what it could mean for the year ahead. Find out what she envisions 2022 has in store.