Here’s what’s behind The FurBaby Group at True Floridian Realty’s refreshed brand
We took a moment this summer to catch up with the Founder of The FurBaby Group at True Floridian Realty, Adrianne Kurman. Here’s what she had to say about her team’s pawesome refreshed look.
We’ve been taking care of our fur-baby-lovin business since 2018.
See how far we’ve come in this progression of our beloved brand, The FurBaby Group at True Floridian Realty. We’re over the moon that our team logo now features CFO Shakira — that is, Chief FurBaby Officer.
Kurman’s ride-or-ride and best friend, Shakira, crossed The Rainbow Bridge in 2017 after battling cancer.
“I carry her in my heart, and everything I do is in her honor,” Kurman said.
Today, Shakira graces our logo, providing clients and the community with a constant reminder of the bond between families and their fur babies.
Our business is dedicated to helping families relocate to homes and rental properties with their fur children—instead of displacing them. And because we can’t save all the fur babies, we also pay it fur-ward by helping fund heroic efforts to care for homeless, abandoned, and sick animals at local, no-kill, and nonprofit rescues.
Speaking of heroes, our Group joins True Floridian Realty and its associates in supporting first responders and their efforts to build a stronger, healthier, TRUE Community, too.
We are grateful daily to work with those who know FurBabys are family, and family is fur-ever.
PS: No pets in your family? No problem. The FurBaby Group helps furless families find homes, too.
A look through the years
Today Chief FurBaby Officer Shakira graces our group's logo at True Floridian Realty, providing clients and the community with a constant reminder of the bond between families and their fur babies. A purple and gray logo reflects our first brand expression as an independent realty agency.
