Introducing: A TRUE family tradition

The celebration continues! When Founder Noelle K. McIntyre welcomed her first child in 2017, it was then that she realized nothing would ever be the same. This week, McIntyre describes how a TRUE family tradition was born, too.

After I became a mom, I realized just how much everything had changed. I wanted nothing more than to appreciate all of “us” in the moment, as we capture it.

I asked my family (work family) if they would participate in my cheesy mom request of a family photo that year. To my surprise, they obliged!

Each year since then, our annual holiday photo becomes that memory-making moment that captures “us.” I call it our “framily tradition” because that’s what you get when associates are also your closest friends and family members.

I love the entire process: from choosing our date to picking a theme and location, getting dressed up (or dressed down as 2020 would have it!), and most of all … looking back on these photos.

a young boy and girl look at each other

Friends + family = Framily

This year, we’re celebrating 10 amazing years in business. 🥂 Here’s a sweet shot from behind-the-scenes at this year’s moment-in-the-making.

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2022 and lessons from last year

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Top 10 moments from 10 years in business